Sendlane is an email marketing platform that allows you to optimize your business and reach your customers. It has everything you need from email marketing, landing pages, to tracking and data management.
This review is designed to give you more insight on if and how Sendlane can benefit your blog or business.
Is Sendlane Good: The Bottom Line Up Front
Since 2015, Sendlane has been growing rapidly and now (at the time of writing) has over 40,000 users sending emails through their service. The company was founded by three digital marketers who believed they could offer better email marketing tools than what was available on the market.
Overall Sendlane is great for businesses that want to leverage their email subscriber lists and send targeted content out to their audience.
- Its advanced automation and segmentation features make sending emails to different subscribers easy, and easy to keep track of.
- It has great tools for email retargeting and keeping track of ROI
- Sendlane’s platform is very modern, well-designed and intuitive
- Design your landing page and email in the best way you want.
Cons & Problems
- It’s one of the newer tools to market, so has a smaller user base than other email tools
- It currently only manages email, so if you’re looking to send SMS messages you’ll have to use an integrated tool like Zapier.
Customer Reviews: What Real People are Saying
Good Things People Are Saying
In general, Sendlane has a lot of happy customers. They find the platform easy to use and love the array of well-designed landing pages to choose from. They also provide good analytics for you to evaluate and restructure your strategy accordingly.
As we all know, trying a new platform could be frustrating. However, Sendlane makes the setup process easy. Besides, they have 24/7 customer service available to help. Their customer service is known to have fast response times.
Bad Things People Are Saying
Some users mention that the software for creating landing pages can be slow. Some people have found they need to refresh or restart the program in order to get things running again. The company is continually working on glitches to make the experience smoother.
Some customers also say that the email templates are a tad outdated.
Campaigns, Automations and Autoresponder Series: Are They Easy to Work With and Manage?
Overall, it is quite easy to create and manage campaigns, automations and autoresponder series. The interface is intuitive to use and everything is quite clearly laid out.
You can use the “Campaign” menu in the system to run a campaign to broadcast some updates to your subscribers. Through the system, you can decide who should be included or excluded on your list as well as designing your emails.
Regarding automation, you can access this function through the “automation” button. This can be found in the automation library. From there, you can tailor how you want your automation to be done. For example, delivering a product or engaging with certain inactive subscribers.
Alternatively, you can also create your own automation workflow or the autoresponder series.
When you sign up to use an email marketing tool, you definitely want to make sure that it actually delivers.
In general deliverability of email is associated with many different factors including your subject line, your email design, and most importantly your message body.
Sendlane’s deliverability is in line with what other companies offer or even a little higher.
Templates and Landing Pages: Are They Easy to Work With?
There is a campaign module that allows you to manage and customize your marketing content. In terms of design, you can use Sendlane to make an attractive design full of graphics or other design elements.
If you are not confident about your design skills, Sendlane makes things easier for you by allowing you to simply drag the design to where you want it to be. If you love what you designed, you can also save it as a custom template for future use.
You can even personalize your e-mail by adding email signatures on it. For those of you who do not like to design from scratch, there are also templates provided in the system for further customization.
Overall, the drag and drop editor makes everything quite easy to work with. You don’t have to be a technical whiz. If you’re feeling adventurous, you can even explore adding videos or even countdown timers.
Is There Drag and Drop Email Designing?
As mentioned, Sendlane makes customizing beautiful email templates easy with its drag and drop editor. You can simply use their drag and drop editors to place where you want the image and graphic to be.
Sendlane Integrations, SMS, and CRMs
Sendlane has a good system in place to integrate with many online applications. For example, they can integrate with ClickBank, Warrior Plus and PayPal. These integrations allow you to collect information from the various vendors easily.
For SMS, Sendlane has an integration with Zapier. You can use SMS when a form is being completed or send a notification for any upcoming events or reminders.
Sendlane can act as a CRM system to manage your leads along with your emails – all on the same platform.
Does It Support Forms in Email?
You can customize a form and integrate it to your website. This option is available under the “Integrations” tab on the left of your screen.
Single and Double Opt-In: Does It Support Both?
As would be expected of any good email marketing provider, single and double opt-in are both supported. For double opt-in, you can turn it on or off via your landing page. When you click onto “settings,” you should be able to see a drop-down menu next to the edit button.
Once your opt-in is confirmed, you will be able to do a lot of customization. This includes changing the subject line and content of the confirmation email.
How Easy is it to Monitor Click-Through Rates?
Being able to see the click-through rate is important for you to get a sense of whether the email you sent is effective or not. Sendlane tracks clicks and opens to show you the click-through rate.
All you need to do is to divide the volume of open/clicks by the number of emails that you have distributed.
Does It Support RSS Feed Emails?
Yes, RSS feed emails are supported. You can use RSS to feed out to your audience in two in different ways, including posting on social media and sending out an email to your list.
Does It Support SPF and DKIM?
Setting up an SPF Record can be done on Sendlane. First, you have to identify the domain provider that you are using, locate the DNS editor and add a TXT record accordingly.
Does Sendlane Offer Dedicated IP Addresses?
Regular users get a shared IP address. You do have an option for a dedicated IP address but you will have to contact a sales representative for more information.
Does It Have a WordPress Plugin?
No, at this time there isn’t a dedicated WordPress plugin. But it is easy to integrate it with WordPress using iFrame. In WordPress, simply search “iframe” on the plugins section. You can find a more thorough explanation regarding the integration here.
From there, you will be shown many options, but you must choose the one that shows up first. You will see that it has reviews and therefore, many people have used it already. After installing the plugin, the next step is to activate it.
While it doesn’t have its own plugin, you can use a third party autoresponder integration plugin called AR hive.
GDPR: How Do They Handle It?
It is important to be transparent and be compliant with the GDPR. Sendlane updates their policy and terms in order to reflect the latest update from GDPR. They also try to ensure that most of their services are compliant. As users, you will be able to manage, search and delete your data.
Making the Switch to Sendlane: How Easy Is It to Transfer or Upload Lists and Campaigns?
You can import your lists and campaigns by reaching out to their support team directly. Once you are given the approval, you can import the list that you want to where you want to add your subscribers.
Sendlane Pricing, Plans & Money Back
Pricing, Packages & Plans
The pricing structure is pretty straightforward and there are no hidden set-up fees, contracts or other limitations.
You can sign up for a 14-day free trial. After that, you will be paying a monthly fee based on the number of contacts that you subscribe to. For example, a 1,000 contact plan costs $25 per month, in which you can reach out to 1,000 subscribers.
In this subscription plan, you can send unlimited emails to your subscribers. At the same time, you can enjoy unlimited email autoresponders and create unlimited forms, landing pages or opt-in pages.
If the number of subscribers is growing, you can upgrade or download your plans in your account as you wish.
Is There a Monthly and Annual Plan Option?
How Does Canceling a Plan Work?
In order to cancel the subscription, you can do it in your Sendlane account by going to the “Billing & Updates” tab. The drop-down menu has an option to cancel your subscription. It is important for you to note that once you subscribe to the plan, the fee is not refundable even if you cancel the account. The payment you have given allows you to use the service until the next billing cycle.
Promo Codes & Discounts: Do They Have Special Offers or Deals?
Promo codes are commonly available online. All you have to do is a quick google search and you’ll find different sources online.
Does Sendlane Have a Satisfaction or Money-Back Guarantee?
No, at this time there isn’t a money-back guarantee or refunds.
Security & Past Security Incidents
Sendlane follows the industry standard in terms of securing any personal information. But there is no guarantee that all the information is 100% secure because the transmission is conducted through the internet. There hasn’t been any past security incidents so far though, which is a good sign.
Customer Service and Support
Sendlane Phone Number: Do You Get a Real Person?
They offer 24/7 support and they typically reply within 5 minutes.
There are two ways to reach out to them.
- You can go to their website and fill out a contact form and one of their customer service staff will get back to you shortly.
- Alternatively, there is a live chat system that you can use on their website.
Unfortunately, it doesn’t seem like they share their phone number.
Sendlane is a great tool for bloggers and marketers to effectively leverage email marketing. Its interface and features are designed for everyone to use, regardless of your technical knowledge.