A blog is a blog, and most blogs work the same way, but if you’re serious about becoming a success, you need to nail down your topic and work on creating the ultimate niche blog.
Making money with your blog is a bit of an art, and you’ll get off to a far better start if you get this step right from the very start.
So let’s get down to business – how do you create the ultimate niche blog?
What Is A Niche?
A niche, when it comes to blogging, is basically the topic around which most of your writing revolves. You most likely have seen writers who advertise themselves as tech writers, or legal writers, or digital marketing writers. All of those particular topics are different niches.
Now, niches can be general, or they can be extremely specific. If you need a post written for a niche blog that focuses on building tiny homes, you can hire a writer who is in the construction niche. You can hire someone in the housing niche. While these two would probably do a great job if you managed to find a writer who specializes in the tiny-house-building niche, wouldn’t they be a better fit?
There is an almost endless list of niches that you can choose for your blog. Some are obviously more popular or more conducive to building a profitable blog, but basically any topic you can put your mind to fits into some sort of niche.
- Digital Marketing
- Self Help
- Freelancing / Work From Home
- Any kind of hobby
- Lifestyle & Relationships
- Pets & Pet Care
These are just some of the very general niches out there. Your blog (or blog idea) may fall under one of them, or it may be in another category altogether. More specific niches might be something like these:
- IT Support for Tech Companies
- Relationship Advice for Millennial Women
- Adobe Photoshop Tutorials for Photographers and Photo Editors
- Pet Care Advice and Tips for Pekinese Owners
- Cryptocurrency Mining
- Dating For Over 50s
- Parenting Advice for Mothers of Toddlers
Generally, a writer will have a main niche and a couple of side niches. These don’t have to be related at all to each other, but you will need to make sure the focus of your blog stays on your main niche.
Why Is Having A Niche Important?
Nobody really trusts a Jack of all trades when it comes to expert advice on one specific thing. If your geyser bursts, you aren’t going to ask which of your friends has some free time to come fix it. You’re going to go straight to a plumber because you know he has the necessary skill to do a good job.
You need to specialize in something in order to be the go-to source on the web. Sure, you can write posts about anything and everything, and some variety is important (even just if for your own sanity). If you want to make it profitable and bring in some money with your blog, you’re going to do spectacularly better if your clients see you as an expert in whatever niche you’re in.
Gearing your blog towards a very specific niche helps your readers to see:
- You have a steady stream of up-to-date knowledge on your topic
- You can approach subjects in your niche from a variety of angles
- There is an abundance of related information on your website for them to learn from
Targeting EVERYONE may sound like more opportunity for interaction, sales, and so on. The fact is, though, if you don’t nail down your target audience and cater specifically towards them; you’re simply going to be a drop in the ocean.
If this sounds illogical, consider what niches appeal to what kinds of people.
- A blog on finance is going to appeal to businesspeople in the industry
- A work from home blog is going to target those currently working from home, freelancers, and people looking to make the change to working from home
- A blog on parenting is going to be geared towards those with small children (or bigger children… depending on the specificity of your niche)
If you decide to blog about marriage advice, you need to be aware from the start that you are excluding certain people from your audience pool. Kids and teenagers, a good portion of young adults (those who are still single and those who are just dating) and a large percentage of older people who were married before the internet even came along.
This means that your target audience needs to be very precise – married, aged 25 to 60, and perhaps your content would aim more towards either men or women.
To understand your target market and how your niche blog can cater to them, ask yourself these questions:
- Where are they based?
- What do they need?
- Are there particular things they enjoy?
- What potential problems do they have?
- How can I help?
The key to having a successful niche blog and making some money off of it is being able to offer a solution to a problem that your target audience has, or may have.
How To Pick A Niche (and Stick To It)
There are three things to consider when choosing a niche for your blog. It should be:
Something You Know About
Not many people would choose a niche blog topic they know nothing about. Just the sheer volume of research you will have to do makes this rather impractical.
Select a niche that you actually have some knowledge about. A hobby, a job, an experience … whatever it is, choose something you have first-hand knowledge of. This will:
- Give you a head start on content
- Give you a good starting list of article topics
- Cut you researching time in half
- Keep your motivation up
Something You Are Passionate About
Remember, you are going to be writing about this topic quite a bit, and you really don’t want to be stuck focusing on something you don’t actually enjoy. You’ll lose motivation very quickly!
Select a niche that you care about genuinely. Your passion will also come across in your writing, making it more sincere and more motivating to a reader.
- Your writing tone will be more upbeat and less dry
- People will be more easily persuaded by your writing
- You won’t get bored blogging about the topic
Something That Has A Market
You may have a bucketload of knowledge and an unrivaled love for crocheting, but if there is no interest out there on that topic, you’re going to struggle.
It is definitely best to do some research on your chosen niche before you leap in and start creating your blog. Anything CAN be turned into a money-maker, but some things are just easier than others.
This can depend on things like the area in which you live, the trends of the moment and the solutions you can find to potential problems of the niche audience.
Why do we need a high-value market niche?
- Earn more money
- Gain a reputation in the niche
- Have a constant stream of writing material
Where these three things overlap is the perfect niche for you. This is the holy triad of niche blogging – the best of all three worlds.
Getting Started with Your Niche Blog
Ok, so you’ve made your decision. Now what? How do you go about starting off?
Pick Your Main Niche
Make a decision based on the criteria mentioned above. Don’t rush into it – once you’ve chosen, you need to commit to it. Bear in mind also, that your blog name should be relevant to your niche as well unless you’re choosing to use your own name. Just make sure there is little room for ambiguity here – you don’t want anyone confused about what your blog is about.
SEO Your Blog Website For Your Chosen Niche
It’s not just your blog posts that need SEOing. The copy on your website needs to be geared towards your niche as well. Failing to kit your website out for search engine optimization is missing a big opportunity. Sure, your blog posts will likely come up in a search for your chosen keywords, but having your website being SEO-friendly overall will just give you that extra boost.
Do Some Keyword Research
Keyword research tools exist for this purpose. They generate long-tail keywords for any topic you can imagine, that can be used as keywords for your blog posts. Google Keyword Planner is a great free option to get started.
You can select your own keywords without the help of a keyword research tool, but sooner or later this will become more difficult. Research tools are also in sync with the latest search trends, which is super helpful for keeping your content relevant.
Make a List of Blog Post Titles
Using the keywords that you’ve researched, list some blog post titles that you could write about. Put everything down on paper in detail. This will make things easier and help you generate new ideas. Once you start, you’ll need to be putting out consistent, valuable content, so a substantial list is a good place to begin.
Once you’ve found your keywords the easiest step is to build them into blog post titles. From there, you can flesh out the blog posts and cross them off your list.
Make sure you have a wide variety of topics. It can seem difficult to constantly be coming up with new ideas that you haven’t written about before, but with keyword research tools it’s easier to find new, fresh approaches to similar topics.
The best way to start is to simply start. Write those blog posts on your list, and start posting them regularly. Posting something once a day is great. Even once every few days will do, as long as you’re consistent. If you can, get a bit ahead on your posts. You can write a new one every day if you want, but if you have 10 in the reservoir, it just takes a bit of pressure off.
Internet marketing is the way to go if you want to get yourself and your blog noticed in your niche. Share your blog posts on social media. Share other people’s blogs on social media if they’re relevant, and start building relationships that may be of use later.
Get yourself out there, and don’t give up if you don’t see immediate, drastic results. Keep going. Marketing is a day to day, long-term thing, and every share matters.
Things to consider once you start gaining traction to make your niche blog more profitable:
Unique selling proposition
What makes you unique? Find or create something that makes you stand out above the rest.
This can be a product, a service, or something else that you offer your readers to solve a problem, give them a boost, or help make their lives easier.
Once your blog is getting some attention and you’re starting to achieve that “expert” status, you can start reaching out to others in the same niche and collaborating. Guest posting is a great way to get new eyes on your content and lead new readers back to your site.
Once you’ve got a few guest posts out on sites similar to yours, and you’re starting to get your name out there, you can begin reaching out to influencers in your niche. Forming relationships with influencers is a huge step in your blogging journey, and will kickstart you into a new level of blogging entirely.
Creating the ultimate niche blog and getting it to the point where you’re interacting with influencers and thought leaders may sound like a far reach right now, but blogging is a predictable business if you do it right.
Just follow the steps above, and you’ll be on your way to building a successful, profitable blog in a niche that you love!
Have you established your niche blog yet? What worked for you? What didn’t? Let us know in the comments!