What has been the most challenging moment of your business? How did you overcome it?
A lot of people didn’t believe in us from the beginning. Now, I understand that. I understand how hard it is to believe in something when seeing it from the perspective of a third party. But as an entrepreneur you work really hard to get your vision across, and it’s really frustrating when people still don’t see it. That gave me serious doubts about whether this was the right thing to do, and of course that uncertainty directly affected the business. Time, as well as a growing sense that we were doing the right thing, helped me overcome the fear and uncertainty little by little.
Who was an important figure during this process? How did they support you?
Again, it was not being alone but rather doing this all with someone else who I really trust, helped a lot. It makes everything easier despite the difficulties.
What is the most important learning you take from this stage of your life?
The biggest learning is how dynamic and exciting it is (life changing!) to be building something that is fueled by personal heart and passion. And also to understand what it really means to ask for helpThat self-confidence depends completely on your mindset, and your mindset directly affects your business. You have to be firm and strong in what you believe in. The cards are already on the table, so you just have to really go for it.
Have you ever suffered from “impostor syndrome”? If so, how did you overcome it?
Generally yes, and it’s a little tricky to deal with. Fortunately, I surround myself with talented people who help me overcome any obstacle, even the ones I put there myself.
What is your perspective or philosophy regarding uncertainty or the unknown?
Uncertainty is terrifying, I have no doubt about that, but I like to think that if I do things the right way, there’s no reason that anything should go wrong, and that keeps me positive.
How has the COVID-19 pandemic affected your company? What actions, initiatives or philosophy are you taking to cope with it?
By the very nature of the agency it has not affected us at all. Admittedly some clients have left us and that hurt much more than just financially. They’ve been harder hit than we have and have had to cut us. On the other hand, many others have approached us in search of a way to adapt in these difficult times. We’re experts in the transition from traditional to digital business, so some companies come to us with huge challenges, like physical businesses that have had to close their doors and now need to monetize an internet presence, or even companies that had massive events scheduled and now want to offer people the same experience but at home.
I guess you could say that the thing that’s been affected most has been our office space, which is weird because we came from working from home and were just getting used to a new house or office. As a result of the virus, we’ve had to leave everything on standby and go back to where we started – working from home. The good thing is that we have a lot of experience working remotely and that allowed us to make a very natural transition.
Undoubtedly, a great change is coming with all this. We want to be ready, and to contribute our skills and knowledge so that our clients are ready, too.
Is there any way we can support your company during the COVID-19 pandemic?
We all have to support each other, not just companies. If a friend is having a hard time with a project right now – or indeed at any time – we have to show solidarity and support each other. Being helpful is always paramount.
If you could give yourself some advice when you were about to start your venture, what would you say?
Doubt less and act more.