Producing online content is a great way to showcase your brand and to connect with lots of other like-minded people. But before the launch, there are a lot of key areas that you need to consider in order to give your blog website the best possible chance of success.
New Site Launch Strategy and Planning
If you are just getting on board on the content creation scene, there may be questions that you have in mind such as how to launch a new blog. There is no definitive answer as to how to launch your blog as different subject or topics require different things to create a website with your own content successfully.
We’ll take a look at tips and tricks on how to launch. We will cover the key areas you need to consider to ensure that your launch is smooth and to maintain a great start to the blogging world. We look at tips such as to make WordPress private until launch and other great hidden tricks.
Is your Content Ready for Launch? (ie. More than one Blog Post or Article?)
If you want to acquire a steady audience and keep them visiting your site, you need to make sure that you have good and sufficient content.
Let’s discuss the answers to these two frequently asked questions:
When should you start a blog
If you feel passionate about original content writing, then you should consider starting as soon as possible. Starting a blog is easy nowadays with free to use platforms such as WordPress and Blogspot. Or you can get an original domain to give a more personalized feel to your website.
If you have a topic or a subject that is close to your heart, writing about it becomes a breeze. Even if you think that your topics are obscure, there is no doubt that there is another person out there who shares the same love and interest on the topic. You just need to make sure that your material is engaging.
What is the best way to start a blog?
There are no set rules for the best way to start a blog. The focus is more on when you should launch and make it accessible to readers. In truth, it is more about how you maintain your website rather than looking at the best way to start. You also need to ask yourself what’s your ‘why’ of starting the blog. Do you want to earn money from it or is it just a hobby? Earning money from your blog requires strict rules on ensuring that you have constant traffic for ads.
For our full guide on this, check out: How to Start a Blog.
Ideally, you should already have at least 3 written blog posts that are stored as drafts, ready for posting. If you don’t have that much content ready and you are itching to launch, then you can always start with one good blog post to set the tone for your site.
Plan ahead afterward, gathering all the ideas you have for future posts, and this should get you ready. In terms of getting your website future ready, ensure that you have a platform for readers to subscribe to your blogs to notify them on new posts.
Is Your Blogging Platform or Website Ready Technically for Launch?
Can search engines effectively crawl Your Content?
To gain an edge on getting your website traffic, you will need to make sure that search engines can crawl your blog. By using search engine optimization (SEO) techniques, you can make your blog searchable by search engines such as Google.
You can also use web crawlers to get your content far more searchable. Just make sure to check that the robots.txt file is correctly set up. Also, ensure that your pages are set to be indexed so search engines can extract the information from your site.
Do you have google analytics or another analytics ready for tracking?
Having a tracking tool for your website is important so you can get a deeper insight into your website’s performance. You can access the number of monthly visitors to see how well you are doing with informative analytic reports. You can manage your site better if you can measure its performance.
If your blog is a WordPress site are your plugins and theme up to date?
When it comes to website building platforms, WordPress tops the popularity list. One of the main benefits of WordPress is its simplicity in building a good looking website, thanks to plugins and themes. Your theme must be relevant to what you are writing about and must be visually appealing.
To be sure that your website is performing well from a technical perspective, you should do your research on which are the best plugins to install. Plugins related to security, SEO tools, or back up platforms can all help your website.
Best time to launch a new Website or Blog
By this time, you should have already gotten your content edited, polished and all ready to publish. Believe it or not, there are patterns during the week or month that makes it the peak moment to launch a new website or blog post.
People tend to ask what is the best day of the week to launch a website. The answer is, there is no best day to launch a blog, but more of which period of the week it is.
Weekdays such as Monday all through to Wednesday is the best time as people are more active during these periods. The back end of the week and weekends tend to be the quieter days due to inactivity during the weekend. Most people tend to spend time resting or relaxing with loved ones over the weekends rather than shop.
If you are a business contemplating the best month to launch a business type website, then it really depends on what services you offer. If you are a seller of gifts, then the Christmas period makes sense, and if you are a swimwear company, then summer is obviously the best time to launch.
How long does it take to launch a website?
Building a website can be as easy or hard as you want it to be. How long it takes is entirely up to your own preference. But it’s wise to specifically set aside time and attention on your launch, making Sure You have enough time blocked out to ensure the launch is successful (With technology, know that things can go wrong).
Sure, you can always change and improve your website in the later stages. It’s your own website after all, and nothing is set in concrete. We have to mention that it’s crucial to have a good solid base right from the start, from choosing your website hosting platform to your domain name, themes and any additional features such as plugins.
For more on how long the actual launch might take, check out our article: How Long Does it Take to Launch a Website?
Marketing Launch Plan Ideas
In order to launch a successful blog, you must have a strong strategy to spread the word whether it’s through social media interaction, email newsletters or SEO. The goal is to talk to as many people as possible to drive your traffic. Then what do you do to get your blog noticed? Let’s take a look at how to direct people to your site.
Launch Party: Who Are The People Interested in Your Blog Topic
Before you launch your site, you should already know who your target audience is. The next step is to gather the attention of those readers and direct them to your site by using different strategies.
Social media launch strategy For your Blog: Sharing Your New Site with a Receptive Audience
Having an audience that shares the same interest as you is important for driving traffic and retaining them. This is why having a strategic launch planning is crucial to find those readers.
There are multiple avenues to reach out to these people such as social media accounts and ads. Social media is the best way to reach out to a potential audience. Upon releasing a new website, you can promote your content through a full site launch or using tweets to get people to notice your blog.
Leveraging a visual representation of your website through a Pinterest launch date can also be appealing as it is easier to catch people’s attention with a stunning graphic.
Email Launch Strategy for Your Blog: Reaching out to existing Subscribers and Getting New Ones
Using an email launch strategy to reach out to new and existing readers is crucial. First of all, your content should be engaging and fun for your audience to keep coming back, but using an email subscription feature on your site ensures that you can easily keep in touch with them.
Once you get new readers to sign up, you have the platform to promote your content. You can even get paid sponsors and promote their services through your email newsletters.
Getting Reviews from other bloggers Lined Up
To get even more traffic, it is important to use other bloggers to drive relevant readers over to your site. If you are a newbie blogger, an established blogger can help to promote your content or product/service to their own readership. You can execute a guest posting strategy and write guest posts on their websites. This will draw attention to your content among their readers. With this tactic, you’re able to reach a whole new group of people you weren’t able to reach previously.
Guest posting is also great for you to get backlinks to your website. This improves your overall SEO rankings.
The tip is to reach out to fellow influencers in the same niche. But how soon is too soon to reach out with backlink requests to others in the community? You have to be cautious as you might get turned away or even ignored.
Your content should be relevant to the blogger you are reaching out to for you for them to consider letting you guest post. If the influencers feel that your content and your passion resonates with them, then it shouldn’t be too hard to convince them to partner up. That’s why it is important to choose who you reach out to.
Using backlinks is one of blogging’s hidden gem. Having an external site add a backlink to your website can improve your rankings on search engines, thereby increasing your traffic. You can try to reach out to larger sites or even companies for a guest post to increase your visibility. If or some reason you fail at reaching out to other influencers, then try to get listed on major directories.
Using directories is another way of taking advantage of the backlink method. Some directories are free, but often, the ones that require a fee will give you a more valuable and powerful backlink.
After You’ve Launched
Do You Have a Plan to Continue writing and Publishing?
Once you have launched a site with great content, the next question is whether you want to continue writing or decide to call it a day. If you love to write what you are passionate about, then you shouldn’t really run out of content. Consistently writing content can be difficult though especially if you’re run out of a passion for the topic or if you picked the wrong topic, to begin with.
Try using an editorial calendar – it can help you plan ahead about what you are going to write and when you need to publish it.
How Long Should do you need to wait before you can expect traffic?
A frequently asked question from aspiring bloggers is ‘how long does it take for a blog to become popular?’. The simple answer is it depends on your content and your efforts in promoting it and making it gain popularity. If you follow the tips mentioned above such as promoting your website to influencers, writing good content and using SEO tactics, then it should come in no time.
For those who want to make money through their content, you might wonder ‘how can you make your blog profitable?’. Well, monetizing through ads is dependent on your traffic. A similar answer as mentioned above with how to make your blog popular. It really depends on the number of people visiting your content and the quality of your traffic (how engaged your audience is).
Launch Website or Blog Courses
If you are still unsure about launching your blog or if you want to learn more about how to successfully produce interesting content, then you take advantage of courses available online. It will teach you writing skills and website building lessons to make your website visually stunning and having good material.
There are no set rules on how to make your blog successful. If you are thinking of launching your own website, then there is no better time to do it, with millions of online users trawling the internet for blogs these days.